News & Trends

A Beginners Guide to Local SEO

Highlights Local SEO helps businesses appear in search results when nearby customers search for products or services. A strong local SEO strategy improves online visibility, customer trust, and lead generation opportunities. Accurate business information, website optimization, and customer reviews all influence local search performance. Google Business Profile optimization is an important first step for businesses […]

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Digital is the New Normal: E-Commerce Trends to Include in Your Marketing Strategy

E-commerce sales ballooned during the pandemic. Unsurprisingly, it’s because of the pandemic. People had to stay in their homes, so they resorted to online shopping to acquire many of their needs. In the U.S., online retail sales increased from $598 billion in 2019 to $ 91.7 billion in 2020. It’s also important to note that

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COVID-19 Back to Work Adjustments: Strategies to Ready the Workplace as the Economy Reopens

Now that the economy is bent on reopening despite the delta virus, employers are back to the drawing board on how to get the workplace ready. It’s understandable. As fear has been embedded into our collective consciousness thanks to the daily bombardment of virus updates on infections and deaths, many American employees fear getting back

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