Managing an eCommerce brand is a challenging responsibility to have. One of the main priorities of business owners is to ensure customer satisfaction and productivity. About 40% of web users from all over the world prefer to shop and buy products online. That is why processes like packaging, labeling, and shipping out your products to customers can play a large role in your products and services’ overall image and quality.
The strategies and methods of handling these factors can either make or break your brand’s image. That is why it is important to pay more attention to these aspects of your business. Ensuring you successfully manage these three essential factors can allow your brand to flourish in the near future. Here are some tips and tricks about packing, labeling, and shipping your products to your customers.
Tips for packaging
The packaging is an important detail for every business owner and consumer. It is one way that can help your brand stand out. Through packaging, your customers can get an initial impression that can boost your products’ overall quality. Thus, having a pleasant-looking and creative packaging design can be a great investment. At the same time, having battered or insufficient packaging can even allow your products to get damaged in the process of shipments. Therefore, this is crucial for the safety and protection of your products as they go along the long shipping journey. Moreover, most consumers rely on the product’s packaging when making purchasing or repurchasing decisions.
Being familiar with the types of packaging can be helpful when identifying the proper sizes and packaging that is needed for your items to be safely and securely transported. Stuffing and cushioning can also be a great way to ensure the safety of your products. Always remember that packaging should be as tight as possible to prevent the products from having the space to move around inside the container during transport.
Pleasant-looking packaging can also add to the quality of your product as well as the level of customer satisfaction your customers experience. You can consider managing your products’ packing process in a self storage unit so that you can have a place for managing your packages. It is way easier to keep track of packing your products and preparing them for shipment through this.
Important points to remember when labeling
Along with the packaging, labeling your products can explicitly influence your sales since it can be an effective marketing strategy. It is known that 60% of customers depend on their buying decisions on labeling a product. Product labels upgrade the overall attractiveness of your product’s packaging. Not only that, but it allows your products to have the appropriate information that your customers may want to know. When the proper labels and information are present in a product, it creates a sense of trust between the brand and the consumer. On the other hand, products with no labels tend to get overlooked and ignored in stores because of how sketchy they can look.
Furthermore, creating a unique and eye-catching label can trigger the interest of most consumers. It is also best to identify a target audience that your product would want to appeal to. Having a specific target audience can allow you to easily make decisions on labeling, such as the colors that may look appealing or the information that would be relatable to your customers.
Things to consider when shipping
Shipping is one of the most crucial steps for the success of your eCommerce brand. This is the process that can help products reach your customers from all over the world. Finding the best options that can keep your products safe and secure while also considering transport costs is key.
You will need to consider the shipping cost since about 73.6% of online consumers consider shipping as the most crucial factor in their shopping experience. Therefore, planning and organizing your brand’s shipping methods is one of the most important tasks you need to accomplish. Before deciding on a specific carrier or service, identify the sizes and weight of your products and the shipping destinations (domestic or international) your brand is covering. Most customers may prefer knowing how the whole shipping process works. Therefore, it is best to accurately provide specific details regarding the whole shipment process.
Overall, these three factors contribute largely to the overall impression and identity of your eCommerce brand. Not only does it establish your customers’ first impressions, but it also helps you stand out among the millions of competition in the industry. Through the tips presented above, the process of managing your eCommerce brand is made easier and more effective.
