How Car Dealerships Can Attract Customers With Perks

  • Car dealerships can attract customers by offering upgrades or discounts on accessories such as floor mats, car seat covers, GPS systems, and remote starters. 
  • Low-interest financing options are another way to encourage customers to purchase from a dealership. 
  • Service contracts can provide buyers with peace of mind and create customer loyalty. 
  • Car dealerships can also partner with local businesses to offer discounts and other services related to automotive maintenance and repair. 
  • By offering perks such as these, car dealerships are more likely to attract customers and increase their sales revenue.

For car dealerships, being able to offer potential buyers a few perks can be the difference between securing a sale and losing out on an opportunity. By offering incentives such as extended warranties and service contracts, dealerships are able to make their cars more attractive to potential buyers. Here’s a look at some of the other ways in which car dealerships can attract customers with perks.

Offer Upgrades or Discounts On Accessories

One way that car dealerships can attract customers is by offering upgrades or discounts on accessories. Offering these kinds of perks is a great way for dealerships to differentiate themselves from the competition while also providing customers with additional value. Here are some freebies to consider:

Free Floor Mats or Car Seat Covers

Providing car buyers with free floor mats or car seat covers can help give their car an extra bit of protection, which can be invaluable. You can offer these as part of a deal or as a bonus if the customer purchases a certain package.

Discounts on Upgrades

Offering discounts on upgrades such as GPS systems, remote starters, and other interior accessories can be a great way to get customers excited about the purchase. Discounting these items by 10-15% will give potential buyers an incentive to choose your dealership over another.

Low-Interest Financing Options

Another great way to attract customers is by offering low-interest financing options. Many people are on tight budgets and may not be able to afford the full cost of a new vehicle, so low-interest financing can help make it more affordable for them.

male car dealer showing the car's features to male potential buyer

Provide Service Contracts

Another perk that car dealerships can offer is service contracts. Service contracts allow customers to purchase extended warranties for their vehicles and protect them from costly repairs down the road.

Not only does this provide peace of mind for potential buyers, but it also gives them the incentive to purchase from your dealership instead of someone else’s. This is because they know that they’ll be covered if something goes wrong with their car down the line.

Furthermore, offering perks such as these can also help to increase customer loyalty. By providing customers with value-added services, dealerships are more likely to build long-term relationships with them and turn them into repeat buyers.

Partnership With Local Businesses

Car dealerships can also attract customers by partnering with local businesses in order to provide discounts or special offers on products and services related to automotive maintenance and repair. This kind of partnership allows both businesses to benefit by attracting new customers and increasing sales. Here are some services to look for:

Roadside Assistance

Offering discounts on roadside assistance provides customers with extra peace of mind in the event that something goes wrong while they’re driving. You can partner with local tow truck companies to provide discounts for customers who purchase a vehicle from your dealership.

Auto Glass Repair

Partnering with professional auto glass repair services can be a great way to attract customers. You can negotiate discounts or free services for your customers, such as free windshield repairs or discounted replacement services.

smiling male mechanic holding tools in his hands in the garage

Auto Detailing Services

There are also local auto detailing services that you can contact for partnership. Offering discounted or free basic detailing services can be a great way to make your dealership stand out from the competition and give potential buyers an added incentive to purchase from you.

Oil Change and Maintenance Services

Local oil change and maintenance services can be another great way to offer customers extra value. You can provide discounts on oil changes or even free service checks for your customers when they purchase a new car from your dealership.

By offering upgrades, discounts on accessories, service contracts, and partnerships with local businesses, car dealerships are able to provide potential buyers with added value that makes their offerings all the more attractive. These kinds of perks give car enthusiasts an incentive to choose your dealership over others when it comes time for them to make a purchase decision — which ultimately translates into increased revenue for your business.

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