Your office interior speaks volumes about your brand. This is an often-overlooked fact by companies who are just introducing themselves in their respective industries. With their focus zoomed in on all the logos, font options, color schemes, and overall aesthetic, they tend to forget that branding goes beyond the company’s virtual appeal.
The very furniture in your office can either improve or detract from your brand at any given moment. Even if you don’t have regular clients visiting, the environment you create will inevitably impact your entire company’s position in the industry. Shocking? Not if you consider the following reasons.
It can increase brand value
Here’s what you need to understand about branding: it’s anything that is associated with your business and how you manage the way people perceive it. This means any space outfitted with high quality furniture and organized to maximize productivity will have a positive impact on your brand. Even start-ups can significantly propel themselves in their industry by investing in their office interior.
If you’re maintaining a classy and sophisticated image, then that’s exactly how your office should feel like even to you. Streamline your color choices and customize the lighting. Are you going for an intellectual yet accommodating approach? Look for a studio that offers fine art reproduction to replicate your favorite pieces. Paintings will not only increase your office’s appeal; famous and compelling pieces will also give you something to talk about with your business partners and your clients.
Whatever your branding is, make it congruent with your office interior. This is one of the best and simplest investments you’ll make to your company’s image and credibility.
It reflects your service and work ethic
How do you feel when you walk into a law office that reeks of cigar and is decorated with ragged furniture? How about when you visit a real estate company that has bronze and gold decor and track lights aimed at all their plaques?
Utilizing efficient design and quality furniture is one way you deliver your brand’s promise. Even before potential investors and clients speak with you, they already have a guarantee that you can do what your company advertises.
Bear in mind, though, that design shouldn’t only be aesthetically pleasing. When people see that it empowers your employees to work well, then they also tend to trust them better. It’s also telling of a company’s ability to provide for and motivate their staff. Any business that is willing to invest in their employees’ personal and professional well being will undoubtedly extend the same effort towards their clients.
It affects your output
Speaking of wellbeing, your employees are the ones who will benefit the most from an excellently-designed office. When they see, experience, and believe in the brand you’re promoting, they’re better able to uphold it in their work job.
They’ll also embody your office’s aesthetic, because that is the natural tendency of the human psyche towards its environment. You have to make sure that your employees are immersed in your brand and your vision so that it reflects in their output.
If you want them to exhibit the meticulousness your brand promotes, then equip them to be organized. Does your brand’s color scheme and slogan make clients expectant of lively customer service? Add natural light to your office incorporate elements that exude the energy you’re going for. Think all of these elements through and create an environment conducive to achieving the goals you’ve set for each department and for the company as a whole.
Plan things through
Just as you took the time, money, and effort to plan the virtual appeal of your brand, do the same for your office interior. Rest assured that whatever investment you make financially and otherwise are all invaluable to your success.